I’m happy to report that the 2012 season was one of the best we’ve had in recent years (2011 being one of the worst). One major difference Continue reading
Business Policies and the Wrath of Khan: Part 2
Business Policies and the Wrath of Khan: Part 2
For the first few years I operated this theatre, I stayed with the standard wisdom of old-time Drive In owners (the ‘If-it-ain’t-broke-don’t-fix-it’ crowd): charge less for admission than indoor theatres and allow people to bring in their own food, drink, and alcohol. And soon I was filling the theatre with cars, Continue reading
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The 2011 Season In Review
The 2011 season ended with a bang on Labor Day with the dawn and the end of our annual Dusk-To-Dawn show. Normally I stay open a couple of weekends into September, but this year Continue reading
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Business Policies and the Wrath of Khan Part 1
When you operate any small business, you have to set your prices and business policies such that you can have a reasonable chance to pay the bills, make necessary investments to maintain and improve the business, and maybe earn a reasonable profit. As a business owner, that is your right and responsibility. The customer has the right Continue reading
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Crossing the 35MM/Digital Rubicon
Years ago, Drive Ins in the north could count on three solid months of business (weather permitting) from Memorial Day weekend to Labor Day weekend. Hollywood released a stream of blockbuster/popular movies throughout that period and they made large print runs such that we could get a copy of any first run movie we wanted. Furthermore, Continue reading
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